ACCO’s leading brand says it is ‘up for the challenge’.

 

ACCO Brands has launched a new campaign for Artline, aimed at reinforcing its reputation for crafting tools that deliver resilience, precision, and reliability. 

 

Created by ad agency REBORN, the ‘Up For The Challenge’ campaign demonstrates how Artline pens and markers meet the diverse needs of professionals, educators, and creators with ease and versatility.

 

REBORN collaborated with production partner Humble and director Jordan Watton to bring the campaign to life by showing real-world applications of Artline products. Whether bold strokes on construction plans, creative sketches, or whiteboard ideas in the classroom, ‘Up for The Challenge’ captures the role of Artline tools where they’re needed most.

 

This campaign is about celebrating the versatility and dependability of Artline’s products in the hands of those who rely on them,” says David Easton, founder of REBORN. “We wanted to create something that was fun to watch and connect with the people using these tools every day.”

 

Lisa Baker, brand manager for Artline, told advertising trade media Campaign Brief: “Up For The Challenge reflects the core of Artline’s purpose: tools designed to inspire and enable our customers to create, build, and inspire every day.”

 

The integrated campaign is rolling out nationally across digital, broadcast, and social media.