Suppliers offered space on new state-of-the-art digital screens.

 

Officeworks is pursuing greater marketing contributions from suppliers following an expansion of its in-store media operations. 

 

Officeworks is adding digital screens in 170 of its stores nationally, aimed at enhancing customers’ in-store experiences and expanding its media offering for brand partners. 

 

The roll-out follows a successful trial in key stores and builds on Officeworks’ retail media offering which offers the opportunity for partners to access a range of owned and paid media advertising. 

 

Officeworks’ screen network will display a combination of branded and supplier content on new state-of-the-art digital screens strategically positioned throughout each store for maximum visibility and impact. 

 

Officeworks general manager of customer and online Jessica Richmond said: “The evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale. 

 

“We’ve seen a strong response from supplier to our current retail media offering so we're excited to now give them and new brand partners access to digital screens across our store network nationally,” Richmond said. 

 

reo, powered by oOh!media, has been selected by Officeworks to deliver and manage the in-store screen network, including hardware, software and services, under a multi-year agreement. 

 

Installation of in-store screens is underway with the full expanded network available from March 2025.