Retailer promotes goodness over bullying.

 

Fashion stationery chain Smiggle and Dolly’s Dream have teamed up to encourage Australian kids to choose kindness as they head back-to-school. 

 

Dolly’s Dream, a national anti-bullying organisation, aims to change the culture of bullying by providing essential support, programs, and resources for families, schools, and communities, helping children and young people navigate bullying.

 

Smiggle is calling on its customers across Australia to visit their stores and purchase a specially crafted Choose Kindness badge or reusable bag, with proceeds supporting Dolly’s Dream.