Kmart’s Anko brand is infiltrating Officeworks at a rapid rate with the two Wesfarmers-owned retailers integrating their back-to-school campaigns.

 

Kmart has introduced large-scale Anko-branded BTS stationery displays at many of its major stores while its website has a high profile link to Officeworks.

 

Kmart’s  ‘Officeworks Back To School’ link states: ‘Explore Officeworks offers for all your back-to-school essentials to make this year the best on yet.’

 

Products featured study accessories, stationery, tech, bags and lunch boxes 

 

Meantime, Anko-branded stationery items have already appeared in some Officeworks stores.