New report reveals how AI is impacting on online marketers.

 

Australia Post’s newly-released Annual eCommerce Report reveals online shopping surged to a record $82.6 billion in 2025, up 13.9 per cent.

 

However, there’s one aspect in the report that will attract the attention of online marketers –  AI.

 

Agentic AI* is starting to shape the way Australians interact with brands. 

 

Instead of just helping shoppers with search, AI can now compare options and even buy on the consumers behalf. 

 

For businesses, this means making sure product information is clear, structured and easy for AI to read.

 

“By 2030, agentic AI is estimated to influence 30 per cent of digital commerce transactions,” according to Australia Post executive general manager parcel, post & e-commerce services, Gary Starr.

 

“The businesses that win will be the ones that make value obvious, show up in AI-led shopping journeys and give customers real choice right through to delivery,” Starr said.

 

With the continuing boom in e-commerce, Australia Post is expanding its parcel locker network. More than 1200 free and convenient Parcel Lockers are now installed across the country, located in shopping centres, apartment blocks and in community hubs.

 

According to the report, Australians spent the most on online marketplaces ($18.9 billion), fashion and apparel ($11.6 billion) and home and garden ($11.4 billion) but it was department stores that experienced some of the highest growth last year. 

 

*Agentic AI refers to autonomous, goal-oriented AI systems that move beyond simply generating content to independently planning and executing multi-step workflows.