Classic fairytale character finds success in B2B campaign.

 

Amazon Business has brought its global ‘Little Bo Peep Finds Success’ campaign to Australia to promote its online B2B store, which was launched earlier this year.

 

The campaign – which will run across Prime Video, Amazon Display, YouTube and LinkedIn – highlights how businesses can transform their operations by making more integrated and smarter business buying decisions. 

 

The advertisement gives a modern twist to the classic fairytale character Bo Peep. The story follows her journey from a struggling shepherdess, who can’t keep track of her sheep, to a successful knitwear CEO, powered by Amazon Business procurement solutions. 

 

“This campaign highlights how Amazon Business can help Australian companies transform their operations with the touch of a button,” Lena Zak, Amazon Business Australia country manager, said

 

Amazon Business offers a suite of features specifically designed for businesses, such as Business Prime, business-only pricing, and multi-user accounts. These features are intended to cater to a diverse range of customers, including small businesses, schools, hospitals, non-profits, and government agencies.

 

Watch the ad hear: https://www.youtube.com/watch?v=_A4icHGfkL4