Officeworks and Kmart connect with own-label BTS campaign.

 

Kmart’s popular Anko brand is infiltrating Officeworks at a rapid rate with the two Wesfarmers-owned retailers integrating their back-to-school campaigns.

 

Kmart has introduced large-scale Anko-branded BTS stationery displays at many of its major stores while its website has a high profile link to Officeworks.

 

Kmart’s ‘Officeworks Back To School’ link states: ‘Explore Officeworks offers for all your back-to-school essentials to make this year the best on yet.’

 

Products featured include study accessories, stationery, tech, bags and lunch boxes 

 

Meantime, Anko-branded stationery items have already appeared in some Officeworks stores. Officeworks also has its own brand collection, featuring the Keji 48-page exercise book (from 10c) and Studymate pencil cases (from 20c), and Keji

Essential Backpack (for $5).