New premium brand "specifically designed" for resellers.

Australian Paper has added a new premium copy paper to its range – appropriately branded Brilliant Premium.

Australian Paper said Brilliant Premium has been “specifically designed for independent resellers to provide further choice within the Australian Made high quality copy paper segment.”

Brilliant Premium is PEFC-certified as well as being accredited to Climate Active Carbon Neutral standards.

Brilliant Premium is also 165CIE (whiteness) and features Australian Paper’s Ink Wise  print technology, which carries the consumer benefit of increased print performance without the need for extra ink.

Brilliant Premium is now available for purchase to all independent resellers.

Reflex and FSC

From January 2020, Australian Paper has begun manufacturing the Reflex copy paper range as FSC- certified. The FSC market transition will occur in line with the company’s ongoing Reflex production sequence and scheduling.

Australian Paper is ‘Chain of Custody’ certified to both FSC and Responsible Wood, which is globally endorsed by the PEFC. Australian Paper remains equally committed to both the Responsible Wood/PEFC and FSC certifications to ensure its major wood suppliers have implemented sustainable forest management practices.

The company said the transition of Reflex to FSC demonstrates Australian Paper’s commitment to both the FSC and PEFC systems. This decision also supports VicForests’ FSC 2020 Controlled Wood Roadmap Process.

Reflex’s product specifications remain unchanged as a result of this transition.