Retailer ramps up product quality testing program.

 

Home office products and stationery items are included in a new products test program launched by Big W.

 

The retailer launched the ‘Trusted Quality’ program through its market research division, Gather by Woolworths Group, late last year and began offering shoppers the opportunity to try a range of products.

 

Similar to the Woolworths ‘Bunch’ testing program - which offers customers the opportunity to test and review supermarket products - shoppers are sent a range of random products to test over a period of time and then submit a review.

 

Products up for review by families include everything from women's and men's clothing and baby items, to kitchen items and cleaning products.

 

Some of the Big W testers recently received a box of home office and stationery items to test and review for free. 

 

A Big W spokesperson told Yahoo News Australia the program allows families to put their products to the real test.

 

"Products are put through their paces, tested with real customers and team members for four weeks and reviewed based on quality, value for money and product advocacy," the spokesperson said.

 

"We started with 25 everyday household products that have been family-tested by hundreds of Aussie households and given the Trusted Quality tick of approval."

 

"Over the coming months, more products will be put to the test across key categories filled with essentials for everyday family life," the spokesperson said.

 

While many shoppers were unaware Big W had a tester program in place, some have been lucky enough to be invited to join the program.

 

"Has anyone else received an email in regards to being a 'Tester'," one customer wrote in a Facebook group for Big W fans. "Today, out of the blue I received a parcel in the post. To my surprise, the parcel was a scrapbook and the box is full of school accessories (pictured).”