New Year relaunch for top-selling copy paper

 

Double A has bought the high-profile Reflex copy paper brand from Japanese-owner Opal Australian Paper.

 

The sale follows the closure earlier this year of Opal’s white paper production facility at its Maryvale Mill in Victoria.

 

The Maryvale Mill produced its last ream of the top-selling Reflex brand in January.

 

“With Reflex remaining an iconic brand for consumers throughout Australia and New Zealand, this addition to our offer reinforces the strength of our unique proposition to the Australian and New Zealand markets,” Tim Irvine, Double A’s senior channel development manager – A/NZ, told Office Products News.

 

“Our Double A premium brand, complemented by Reflex, will provide customers with a highly-recognised, complete, well-supported, branded product offering,” he said.

 

“Reviewing also valuable input from customers, we are now finalising plans for the relaunch, as it will be an actual relaunch with distribution to be regained from scratch, step-by-step,” he said. 

 

“We envisage Reflex-branded products to be back in the ANZ market and available for sale from the start of the New Year,” he said.

 

Headquartered in Thailand, Double A is a leading global paper supplier with significant market share in Europe and the Middle East and Australia.