Brother NZ launches printer recycling service
Warehouse Stationery takes care of old printers and packaging.
Brother New Zealand has launched a recycling service for unwanted printers following a trial program at Warehouse Stationery stores.
Printer Pick Up is a product stewardship model, where customers can arrange to have their old printer, regardless of the brand, and new Brother printer packaging collected and taken to be recycled.
“This is about removing the barriers for consumers to recycle their printers and packaging, and Brother taking responsibility for where our products end up,” Brother NZ managing director Warwick Beban, said.
When customers purchase a new Brother printer, they can request to have their old printer and new printer packaging collected and couriered to leading e-waste recycler The Recycling Group (formerly Croxley Recycling). Those that exceed couriers’ 25kg weight limits can instead be taken to one of Brother’s nationwide drop-off points.
The Printer Pick Up service was trialled in partnership with The Warehouse Group at five Warehouse Stationery stores last year. In January, this expanded to all Auckland Warehouse Stationery stores due to its popularity.
31 October 2023