Business and consumers riding online sales wave
New report reveals latest trends in $47 billion sector.
A new in-depth study into Australia’s online retail shopping trends has revealed almost 30 per cent of businesses have reported a significant boost in their revenue thanks to online sales.
The Savvy survey found Australia’s online shopping industry is worth more than $47 billion and grew by nearly nine per cent in 2022.
Homeware and appliances saw the highest expenditure at 23.8 per cent. This was followed by online spending with department stores (16.3 per cent), grocery and liquor (15.3 per cent), personal and recreational (12.4 per cent) and fashion (10.9 per cent).
Over half of Australians (61 per cent) say free shipping incentives encourage their shopping habits and provide them with a better overall shopping experience.
Because of this, click and collect has grown to 14 per cent. Consumers choose to buy this way because of its immediacy and minimal shipping costs.
Retail businesses are making the most of social media as part of their selling strategy, proving to be an effective investment.
As a result, 58 per cent of retailers use Facebook for online sales while 55 per cent are on Instagram and 26 per cent are on LinkedIn.
Survey highlights include:
- More than five million households participate in online shopping each month
- In the last calendar year, Australians spent a record $62.3 billion online
- 46.67% of consumers expect an increase in online delivery speed over the next 12 months
- Almost 30% of Australian e-commerce businesses have reported a significant change in their revenue thanks to online sales
- 90.4% of global internet users visit online retail stores
- 30.3% of Australians have purchased online goods via social media
Click here to see the full report Australia’s Online Shopping Behaviour Report - 2022 (savvy.com.au)
Date Published:
17 May 2022