Core categories still slipping at newsagencies
Stationery sales down according to annual survey.
Gifts, toys, craft and collectable items continue eat away sales among traditional categories, according to Australian Newsagency Blog’s Mark Fletcher’s full-year newsagency benchmark survey for 2019.
Four of the five main traditional categories experienced year-on-year declines while all of the new product categories delivered growth.
The latest newsagency sales benchmark study represents a comparison of sales data from 161 newsagency businesses for the 2018 and 2019 calendar years.
The survey showed stationery sales down by nine per cent year-on-year.
Survey highlights
CORE PRODUCTS
- Newspapers (over the counter unit sales): Down 10.5%.
- Magazines (over the counter unit sales): Down 12.5%.
- Greeting cards (revenue): Down 3.5%.
- Stationery (revenue): Down 9%.
- Lotteries (revenue): Up 23%.
- Tobacco (revenue): Down 19%.
- Agency (parcels, gift cards, betting account top-up): Down 4%.
SPECIALTY PRODUCTS
- Gifts (revenue): Up 11%.
- Toys and puzzles (revenue): Up 7%.
- Plush (revenue): Up 6%.
- Collectables (revenue): Up 5%.
- Craft (revenue): Up 3%.
- Coffee (revenue): Up 17%.
Date Published:
12 February 2020