Indigenous-owned business sees synergies with national dealer group.

 

NSW office supplies dealer Cultural Choice Office Supplies has joined dealer group Office Choice.

 

Based on the NSW Central Coast, Cultural Choice is an independent, Indigenous-owned stationery supply business, founded by Mark and Jodie Watson.

 

The couple said they are proud to share Aboriginal culture with the Australian community, while working to create education, employment and training opportunities for Indigenous youth.

 

Cultural Choice Office Supplies has grown to secure contracts with NSW Education and is a preferred supplier of NSW government agencies and “socially-responsible corporate organisations” across Australia. 

 

The company also produces a range of Cultural Choice Indigenous products that includes exercise books and cleaning products.

 

Jodie Watson, general manager of Cultural Choice said: “Cultural Choice is a 100 per cent Aboriginal-owned and operated business and we see a great synergy with Office Choice.

 

“As a Supply Nation-certified Aboriginal business, it was important to retain our brand identity and establish a foundation to grow and be more competitive with our business operation,” she said. 

 

“Cultural Choice is excited to be joining the Office Choice group with the great commercial benefits, systems and support tools they offer to help our business further develop our capacity and capability,” she added.

 

Brad O’Brien, CEO of Office Choice said: “Office Choice is delighted to welcome Cultural Choice to our group. We are so pleased that Jodie and Mark have seen the value in the Office Choice membership including our purchasing power, provision of support tools and our ERP/e-commerce solution. I look forward to supporting Cultural Choice in achieving their goals and objectives into the future”.