Esquire writes down its top pens
US style icon reviews a random range of writing instruments.
Esquire magazine said it reviewed “thousands” of pens before coming up with with its top 13.
- ENTRY-LEVEL FANCY PEN
Parker Jotter Ballpoint Pen
- OG FANCY PEN
Montblanc Meisterstück Platinum-Plated Classique Ballpoint Pen
- AFFORDABLE FANCY PEN
Muji Aluminium Hexagonal Pen 0.7mm
- BEST GEL PEN
Pilot G2 Gel Pens
- BEST ERGONOMIC PEN
Pilot Dr. Grip Roller Ball Gel Pen
- BEST LIQUID INK PEN
Pilot VBall Liquid Ink Rolling Ball Pen
- BEST ROLLER-BALL PEN
Arteza Roller-ball Pens
- BEST PEN FOR LEFTIES
Uni-ball Jetstream RT Retractable Ballpoint Pens
- BEST BEGINNER FOUNTAIN PEN
Kaweco AL Sport Fountain Pen
- BEST PEN FOR PRETTY WRITING
Marvy Uchida Le Pen Set
- BEST FINELINER PEN
Papier Quintet Fineliners
- BEST SCRIBBLY PEN
Pentel EnerGel Deluxe RTX Liquid Gel Pen
- BEST COLOURED PEN
Muji Smooth Gel Knock Type Pens
New products from Newell
During last week’s Q1 earnings conference call, Newell CEO Chris Peterson spent time describing innovations in the writing category such as new markers from Sharpie and Paper Mate’s Inkjoy gel pens. The Sharpie launch represents the brand’s entry into the creative segment.
Peterson said Newell had backed both launches with significant marketing support, including a campaign called Let’s Great Creative. He is expecting market share gains this year, including during the back-to-school season, even though the overall market is predicted to be flat.
Writing revenue for the first quarter was US$324 million and Commercial generated sales of $324 million. While both of these figures represented reported declines of $8 million and $24 million, respectively, Newell said both units grew organically.
For more on this story and other global news from OPI go to: https://www.opi.net/news/region/001-north-america/core-growth-at-newells...
Date Published:
30 April 2024