New marketing service connects suppliers with locked-down customers.

 

With the pandemic playing havoc with exhibitions and conferences, an Australian company has launched a new service that fills the void left by the postponement of trade shows.

 

Craig Matthews, the founder of StockBox, said his newly-launched Expo Box program was specifically designed to address the issue of trade show postponements by offering suppliers an alternative way to connect with customers.

 

“The benefit of this program is that is not affected by boarder closures, lockdowns or stay-at-home orders,” Matthews said. 

 

“Expo Box creates a physical connection as a stand-alone program, or as part of an online event, or even post-COVID as an extension of the trade event for those who can’t or will not want to travel,” he said. 

 

“My view is that if you cannot get members to the trade show, why not take the trade show to the member,” he added.

 

Stock Box has been connecting products and brands with retailers via a physical sampling program since 2014.