Logitech targets B2B, healthcare and education
Computer accessories vendor expands customer base.
Logitech now aims to sell its products in areas such as education and healthcare to expand its traditional consumer base among home computer users, gamers and businesses.
The company also wants to sell more of its products directly to businesses in future.
Its recent products include a computer mouse with a prompt builder button which connects the user to artificial intelligence platforms such as ChatGPT.
The Swiss-American company, which enjoyed a sales surge during the pandemic lockdown, previously said it expected its 2025 sales to grow by 5.4 per cent to 6.4 per cent to reach US$4.54 to US$4.57 billion.
"We are market leaders in our core categories with a clear strategy to extend that leadership, a credible plan to enter new verticals and adjacencies, and AI as a force multiplier," said chief executive Hanneke Faber.
Meantime, Prakash Arunkundrum, most recently Logitech’s COO, has now taken on the role of president of the Logitech for Business division.
His transition to president underlines the vendor’s strategic focus of “doubling down on B2B”. This has also included product and sales teams that sell into large and small enterprises recently coming together in a newly- formed end-to-end division.
Date Published:
12 March 2025