Luxor deal with Crayola to benefit A/NZ

Global partnership brings advantages to local markets.
Leading Indian stationery group Luxor has been approved as a manufacturing partner for global creativity firm Crayola, marking a significant development for the stationery sector in Australia and New Zealand.
Nadoli, the exclusive distributor of Luxor products across both markets, says the partnership will deliver immediate advantages through enhanced manufacturing technology, improved quality systems, and expanded education focused product lines.
“The collaboration brings Crayola’s colour science, safety standards and production innovation directly into Luxor’s manufacturing ecosystem—benefits that will flow through to local retailers, school suppliers and commercial customers,” Nadoli managing director GP Singh, told Office Products News.
“Increased supply stability and access to a broader, higher grade product range are expected to strengthen category performance across the region,” he said.
Luxor is part of the Luxor Group, which has a presence in more than 95 countries, Luxor is India's largest exporter of writing instruments.
Crayola, an American manufacturing and retail company specialising in art supplies, is headquartered in Pennsylvania.
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For more on this story and contact details for businesses seeking to explore the expanded Luxor offering or plan upcoming range requirements go to https://www.officeproductsnews.com.au/products/new-era-colour-creativity...
Date Published:
31 March 2026

