Organiser restructures trade fairs due to market upheaval.

 

The long-running Paperworld trade show in Germany is now a thing of the past after organisers announced changes to its consumer goods fairs.

 

Beginning in February 2023, Messe Frankfurt will hold its Ambiente, Christmasworld and Creativeworld events simultaneously under the tagline of ‘Home of Consumer Goods’. 

 

The change comes after the company admitted the “consumer goods industry is in upheaval,” but said combining the shows would offer “an unprecedented, simultaneously available, future-oriented product range in quality and quantity”.

 

The main development is that there is no place in the new set-up for a standalone Paperworld show.

 

Citing the blurring of the office and the home as places of work, Messe Frankfurt said it was taking the opportunity to “rethink what Paperworld has to offer and to open up completely new and unique perspectives, and thus potential, for exhibitors and visitors”.

 

Traditional stationery, paper-based products and school supplies will now come under the Ambiente Living section.

 

The change only affects the Paperworld brand for the show in Germany. Other Paperworld branded events in Dubai, China (including Hong Kong) and India will keep the name.

 

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