Office Products News

Montblanc opens new Sydney concept store

Ink bar and digital corner add to the experience.

Montblanc has announced the opening of its refurbished Sydney store which features an innovative ink bar and a digital section to promote the brand’s growing range of tech products.
The ink bar will offer customers the chance to test all types of writing instrument, and to use - and smell - the brand’s unique range of scented inks, Elixir Parfumeur.
Ink bars are a key feature of Montblanc’s new concept store designs, created by designer Noé Duchaufour-Lawrance.
The digital area in the Castlereagh Street store in Sydney’s CBD allows customers to test Montblanc’s smartwatches and augmented notebook, which converts handwritten notes into digital text.
The Sydney refurb follows the debut concept store in Taipei, and the brand’s flagship store in Tokyo, Japan.
Matthieu Dupont, president of Montblanc Southeast Asia, commented: “The excitement of setting foot into a physical store, receiving personalised VIP services and leaving immediately with your purchases is a large part of the luxury experience.


Date Published: 
12 July 2019