Market share gains in Australia.

 

Newell Brands’ Writing division grew its top line by more than US$300 million in 2021.

 

The group’s Writing unit, which includes the Sharpie and Paper Mate brands, achieved sales of US$1.76 billion last year, a reported increase of around 20 per cent (or US$318 million) versus 2020, but still lower than 2019’s figure of US$1.84 billion. 

 

Newell CEO Ravi Saligram said Writing had “a terrific year” in 2021, growing at almost double the rate of the whole business after making market share gains in all geographic regions as schools returned to a more normal routine. Pricing helped push the top line up, but supply chain shortages and logistical constraints were a headwind.

 

“The rebound in the writing category, in combination with excellent market share gains in the US, Canada, the UK and Australia, drove excellent results for the business in 2021,” Saligram said.

 

“Newell's share of the Writing category improved by more than two points in Australia and Canada and almost one point in the U K. We're confident Writing is well positioned for a great 2022, when we expect more of a rebound in the commercial channel, “ he said.