Latest benchmark survey reveals winners and losers.

 

Sales of stationery products in newsagencies grew by three per cent in April, according to the latest survey by newsagency commentator and owner Mark Fletcher.

 

“While it’s not a full-on benchmark study, I’ve seen data for enough businesses to share the following as reasonable results with which to compare a business when looking at sales for the first four months of this year compared to the same period in 2023 for traditionally core categories,” he said.

 

 

“Stationery is having a good moment and growing sales is easy,” Fletcher commented. 

 

“You have to provide care and attention, especially if you are tactical in chasing the impulse purchase,” he added.