Nich Lee to head Staedtler Asia Pacific

Expanded role for long-serving local boss.
Nich Lee, managing director of Staedtler Pacific and New Zealand (pictured), has been given an expanded role with responsibility for the entire Asia/Pacific region.
Lee has been with Staedtler for more than 20 years and prior to moving to Australia was the company’s head of marketing in the UK.
The appointment is part of a new global sales structure at the German company, which has implemented a ‘’Go Beyond’ growth strategy.
The goal is to further expand its global business and “take full advantage of regional market opportunities”.
In other appointments, Claudia Brandt will focus on developing the agency business in the EMEA and Asia/Pacific regions while Philip Wesolowski, previously responsible for the UK market, will lead the EMEA sales region.
"With this new setup, we are positioning ourselves for sustainable growth in all key regions. I look forward to working with our teams around the world to seize market opportunities and take our global sales strategy to the next level," Hannes Marohn, chief sales and marketing officer of the Staedtler Group, said.
Date Published:
11 March 2025