Sprint joint venture expands ‘Global Zone’ strategy.

 

Office Choice Limited has announced the acquisition of Sprint Office Choice, a long-standing Office Choice dealer based in Springvale, south-east of Melbourne. 

 

The acquisition, which was finalised on 1 May, is the fourth since early 2024 and part of a broader strategy to consolidate operations under the company’s scalable “zone” structure. 

 

Office Choice said the acquisition strengthens the dealer group’s footprint with a unified zone across its acquired markets encompassing Springvale, Rosebud, Tyabb, Hastings and Carrum Downs and surrounding areas as well as the broader areas of Mornington, South Gippsland including the Bass Coast.

 

“Key to the success of the pilot zone is Jason Ferns, former managing director of Sprint, appointed as general manager of the Global Zone, in a joint venture partnership with Office Choice Limited,” Office Choice said in a statement.

 

“This partnership signals strong alignment with the group's long-term vision and commitment to locally led service delivery. Notably, Jason is a second-generation Office Choice veteran with his father Colin Ferns having co-founded Office Choice over 30 years ago,” Office Choice said. 

 

The ‘Global Zone’ now operates under a consolidated hub-and-spoke model with Global Office Choice serving as the operational hub. 

 

“This structure unlocks increased efficiency, local marketing impact, and scalability for future growth across other key territories,” Office Choice said.

 

“Bringing Sprint into the Global zone represents a powerful combination of local service, national strength, and operational scale,” Brad O’Brien, CEO of Office Choice Limited, added. 

 

“Jason’s belief in our strategy and decision to lead this zone partnership highlights the opportunity we see to build a modern, resilient, and customer-focused national network,”  he said.