Strategic marketer to drive dealer competitiveness.

 

Office Choice has appointed Marcia Allan (pictured) to the newly-created position of general manager - marketing, a role that is aimed at driving the group’s market share and growth ambitions.

 

Allan has an extensive background in consumer and B2B marketing, having worked across a range of industries, including professional services, media, sports and insurance and for companies such as Racing Victoria, BUPA, Sensis and Slater and Gordon.

 

Brad O’Brien, Office Choice CEO, said: “I am ecstatic to welcome a strategic marketer of the calibre of Marcia into the business, and we are excited to support Marcia in her efforts to drive consideration and loyalty of the Office Choice brand and our member base within Australia.  

 

“Her appointment will strengthen our already strong marketing capability and better support us in our market share and growth ambitions,” O’Brien said.

 

O’Brien added that Allan will work closely with Cameron Osborne, the group’s national marketing manager, the senior management team and merchandising and operations teams to “champion the newly defined customer journey”. 

 

Allan said: “I am delighted to join Office Choice and become part of such a dynamic company with a strong growth agenda and a clear vision for 2023 and beyond”.

 

For more on this story, go to the Office Choice landing page https://www.officeproductsnews.com.au/office-choice