Retailers and resellers embrace online sales event.

 

A growing number of Australian stationery and office products retailers and resellers have embraced the Black Friday sales event with online promotions.

 

Amazon and Officeworks lead the way with specific Black Friday online offers with Officeworks extending its five per cent ‘price beat’ offer to competitive Black Friday deals.

 

Boutique retailer Typo is offering “massive discounts” on all stationery, homewares and gifts while several members of dealer groups Office National and Office Choice have implemented localised promotions around Black Friday and Cyber Monday.

 

Now a major event on the Australian retail sales calendar, Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the US.

 

PHOTO: Black Friday promo for SuperOffice, a locally-owned company based in Peakhurst, Sydney.