Officeworks’ young mum boss spruiks COVID category
27 January 2021
Retailer ‘sanitises’ BTS campaign.
Officeworks has for the first time rolled out a range of hand sanitiser, anti-bacterial wipes and face masks for children as part of its COVID-19-impacted back-to-school program.
Officeworks managing director and mother of young children Sarah Hunter (pictured) is at the forefront of the retailer’s expanded category campaign, telling The Age: "My son will be heading off to school with his own hat, sunscreen, and sanitiser in his school bag, which says it all really - "It's become Slip, Slop, Slap, Sanitise."
Hunter said more parents are choosing to do their back-to-school shopping online this year.
“We are seeing continued growth in online, with more parents placing their book list orders online. That area of our business is going from strength to strength,” she said.
Officeworks recently announced that its sales had increased 23.4 per cent for the first three months of the new financial year, with online making up nearly 40 per cent of revenue.
In response to the pandemic, Officeworks has devoted more of its floor space to its electronics and office furniture ranges.
“One change from previous years is that we’re seeing parents and carers want to set up the home environment specifically for their children’s learning,” Hunter told The Age.