Retailer says it’s time for a ‘creative refresh’.

 

Officeworks has appointed a new advertising agency to handle its high-profile creative account.

 

Clemenger Group’s CHEP Network won the account, estimated to be worth around $5 million, in a competitive pitch, replacing the AJF agency, which held the account for nine years.

 

Officeworks' roster of ad agencies includes Initiative, Reprise, Alt/Shift and Medium Rare.

 

Jess Richmond, Officeworks general manager marketing and insights, said: “With our brand and business entering a new phase of growth; while a difficult decision, we felt the time was right to refresh our creative agency. We have had a fantastic partnership with AJF for over nine years, and we are grateful for the award-winning and commercially successful work that we have been able to deliver together, and for the strong relationships with the team. We wish them well for the future.”

 

“We were impressed with CHEP Network’s strong creative and strategic capability, coupled with their extensive infrastructure and their understanding of both brand and retail work.

 

“Their obvious passion for growth and innovation shone through in the pitch process, and we are excited to make bigger things happen together for Officeworks through this new partnership,” she said.