Retailer on the right track with local artists.

Officeworks has become a sponsor of the Melbourne Art Trams initiative, which showcases original designs by Victorian artists on the side of the city’s trams.

The Melbourne Arts Trams project is a revival and re-imagining of the ‘Transporting Art’ program which ran from 1978 to 1993 and resulted in 36 hand-painted trams being rolled out across the Melbourne network.

The project was relaunched in 2013 through a creative collaboration with Melbourne International Arts Festival, Creative Victoria, Public Transport Victoria and Yarra Trams.

Officeworks signed on this year as the new principal partner

Officeworks general manager - marketing, Jess Richmond, said: “We’re really excited to be supporting the Melbourne Art Trams initiative for 2019-2020 as the principal partner. Officeworks is all about helping making bigger things happen for creative Australians with our huge art supplies range, so it was only fitting that we got behind this initiative that celebrates local artists and the arts community more broadly.”

Melbourne International Arts Festival head of development, Nathan Reynolds added: “Melbourne Art Trams is a much-loved public art project that perfectly encapsulates Melbourne’s cultural identity. It’s fitting that we have partnered with another much-loved brand in Officeworks, whose range of art supplies enables customers to get creative and express their ideas through art. We’re looking forward to working with Officeworks to grow the reach and impact of the art and stories that lie at the heart of this iconic project.”