Retailer makes merry with Christmas and BTS campaign.

 

Officeworks has ramped up its Christmas sales campaign by highlighting the gift aspect for hundreds of products.

 

The retailer has complied a portfolio of art and craft, technology, personal stationery items and miscellaneous office products that are being promoted as “amazing gift ideas”.

 

Daniel Adams, Officeworks’ buying manager for stationery and education (pictured), told Office Products News that art and craft products are particularly suited to the gift market as are premium writing sets and boxed colouring sets.

 

Adams added that office products gifts were becoming increasingly popular in the work-from-home sector, which has moved into an “upgrading phase” as consumers replace basic and make-do home office equipment with more appropriate and durable items, including those with ergonomic features.

 

Officeworks’ Christmas gift ideas and back-to-school offerings are highlighted in the retailer’s latest in-house magazine supported by a national media campaign.