New campaign covers all classes. 

 

Officeworks is asking Australian students what they’re most looking forward to at school this year as part of its latest back-to-school campaign.

 

Casting 12 students, one from each year level, the TVC shows how BTS looks different for everyone and the role Officeworks plays as the “ultimate BTS school shopping destination”.

 

Jess Richmond, Officeworks general manager marketing & insights said: “We wanted to celebrate all the individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in between. 

 

“Following recent years of uncertainty around returning to school, we hope our campaign brings joy and the promise of big things to come for all students on their education journey,” she said. 

 

The new campaign also promotes Officeworks’ school list service, BYOD offering and digital 

 

The integrated campaign will run across TV, BVOD, OLV, OOH, radio, digital and social media, complemented by a CRM program, PR, influencer engagement and in-store activity.