Wesfarmers adds retailers to Coles joint venture.

 

Officeworks and retail stablemate Bunnings have signed up to the Flybuys customer loyalty program.

 

The deal will increase the number of partners for the joint venture loyalty program between the demerged Coles group and Wesfarmers to 25.

 

Coles chief executive Steven Cain says the new link-ups will help it drive better customer outcomes.

 

“Research shows that Bunnings is the most preferred partner in Australia to join the program, and we know that Officeworks is an essential part of helping Australians increasingly working from home,” Cain said.

 

“We look forward to continuing to support millions of Flybuys members receive more value from their purchases and deliver more opportunities to collect and redeem points in-store.”

 

Flybuys, the nation’s fourth-largest loyalty scheme, said members would be eligible from early December to collect points on the $5.5 billion of purchases and more than 120 million transactions going through its partners’ cash registers every month.