‘Officeworks for Business’ coming in 2025.

 

Officeworks has reported its revenue increased 2.3 per cent to $3.4 billion and earnings increased 4.0 per cent to $208 million for the year. 

 

Sales growth of 2.3 per cent was supported by growth across key categories including technology, stationery, art, education and Print & Create, partially offset by lower furniture sales. 

 

In announcing a new business loyalty program, Officeworks said it benefited from above-market growth in technology and an expanded private label range.

 

The sales result also reflected strong Black Friday and end-of-financial year trading, and solid sales growth during the back-to-school period as Officeworks cycled the NSW Government’s back-to-school voucher program last year. 

 

Solid earnings growth of 4.0 per cent for the year was supported by sales growth, productivity initiatives and cost management, which mitigated the impacts of on-going cost-of-doing business pressures. 

 

Officeworks expanded its store network with five net new stores during the year. As at 30 June 2024, there were 171 Officeworks stores across Australia. 

 

Officeworks managing director Sarah Hunter (pictured) said: “The business will evolve its offer by broadening the technology range through new products and services, accelerating B2B growth and leveraging data and loyalty programs to improve the customer experience.” 

 

In the 2025 financial year, Officeworks is expected to launch its new business loyalty program, ‘Officeworks for Business’, incorporating a new B2B digital experience and a range of new benefits for business customers.

 

Hunter recently said that while Officeworks has “strong and frequent engagement” with business customers, the retailer is seen as something of a “top-up shop” rather than the principal supplies partner. Therefore, there are “significant opportunities” to grow its market share.