Officeworks to launch new B2B platform
Office products juggernaut keeps the pressure on.
Officeworks will launch a new business-to-business platform as part of an expanded range of services, including a membership program linked to other retail divisions of the Wesfarmers group.
Officeworks’ strategy plan for the B2B market was outlined by the company’s managing director Sarah Hunter (pictured) at yesterday’s Wesfarmers strategy briefing day (30 May).
Hunter said Officeworks’ B2B value proposition was based on:
- Maintaining investment in everyday low prices.
- Building the basket through breadth of range, including private label products
- Every channel convenience with extensive fulfillment options, including two-hour delivery via ‘click & collect’, same-day and next-day delivery and extended store trading hours.
- New B2B platform to provide a seamless and engaging experience with tailored offers.
- Digital solutions including Flexiworks and School platforms.
- Dedicated business specialists and account management for larger commercial customers and schools.
- Access to the services of ‘Circonomy’, providing end-to-end circular solutions for office fit-outs.
While timing for the new B2B platform was not mentioned, Officeworks will join Wesfarmers’ OnePass customer loyalty program in the first half of 2024, expanding the link with the company’s Flybuys program.
Other highlights from the Officeworks presentation included:
Technology
Continue to deliver above-market growth through technology categories, services, Geeks2U services and strong supplier partnerships.
Stationery
Continue to increase market share through customer penetration and strong availability.
Art & Craft & Education
Continue to grow well above market, through expanded private label range.
Print & Create
Increase basket size via value-added printing and product personalisation.
For more details on Officeworks' B2B plans, click here https://www.officeproductsnews.com.au/newsitem/officeworks-looking-doubl...
Date Published:
30 May 2023