Officeworks has launched its Christmas campaign with a strong emphasis on its offering of tech, stationery, art, STEM, education and personalised photo gifts.

 

In addition to the two Christmas catalogues it will have in market across November and December, the retailer has developed its first-ever printed Christmas gift guide, a 12-page spread showcasing its range of gift options, which will be inserted into newspapers around the country on 7 December.

 

Officeworks general manager marketing, Jess Richmond, said: “We know lots of our customers want to purchase special gifts for loved ones but when push comes to shove, they end up making the same choices. 

 

 “We want to put the spark back into Christmas shopping by showcasing our range of tech, stationery, art, STEM, education and personalised photo gifts to inspire people to consider Officeworks as a destination that really does have something for everyone on their list.”

 

Officeworks has introduced a gifting destination that allows customers to view its range based on popular brands, trending products or based on the ‘personality’ of people on their Christmas list. 

 

As part of the Christmas promotion, Officeworks has created a decorated life-size Christmas tree made from its own brand J.Burrows Premium 100% Recycled A4 Copy Paper.