In-house title to be published quarterly.

 

Officeworks has launched a free quarterly magazine to be distributed in-store and online via a digital edition.

 

The new publication, simply titled Officeworks, contains 68 pages of “inspiration and ideas” including gift guides, art and craft activities, home office updates and tech advice. 

 

The magazine launches under the creative direction of Officeworks’ content partner, Medium Rare Content Agency and will see 250,000 copies distributed across the retailer’s 167 store network.

 

The magazine will complement Officeworks’ Noteworthy digital content platform as well as the company’s supplier and advertising offer across in-house channels including catalogue, digital advertising and emails.. 

 

Each issue will focus on five editorial themes: Work, Learn, Create, Connect and Gifting and will feature insights from home grown talent, including Australian artists, business experts, designers and popular personalities. 

 

In its first issue, the Officeworks magazine showcases easy hybrid working space makeovers, gift ideas for Father’s Day, the benefits of setting up a smart home and new and noteworthy products for spring. 

 

Jess Richmond, Officeworks general manager marketing & insights, said: “The market is continually evolving, and so are the products and services we offer to customers. Our new Officeworks magazine is designed to inspire customers to make bigger things happen, while showcasing our wide range of products and services."

 

Nick Smith, managing director of Medium Rare added: "We are thrilled to be partnering with Officeworks, a company we've long been proud to work with. We have already enjoyed a successful three-year working relationship through our collaboration on the launch of the Noteworthy content platform and producing award-winning content that helps customers work, learn, create and connect.”