Officeworks leverages time and money spent on BTS
New research supports school list offer.
Officeworks has supported its 2024 back-to-school school list campaign with a new research study that highlights the time and money parents spend on the annual shop.
Australian parents expect to spend almost $1200 and more than two hours getting each child back to school-ready this year, according to the retailer’s research.
More than half (51 per cent) of parents surveyed say they’re concerned about the cost of this year’s BTS shop, highlighting the time and cost pressures families are facing.
According to the research, it’s the purchasing process itself that takes the most time, with the average parent spending over an hour (61 minutes) at the shops.
The findings show that parents expect to spend close to $500 ($484) on school tech with almost one third (29 per cent) expect to spend up to $1000 or more, making it the biggest BTS expense category.
Back-to-school appeal
Meantime, Officeworks has launched its 11th annual Back to School Appeal, helping The Smith Family raise funds for thousands of Australian students in need through The Smith Family's Learning for Life program.
Officeworks is calling on customers to help support students in need by donating to this year’s 11th annual Back to School Appeal in-store or online until 11 February. All funds raised help families impacted by poverty afford the cost of their child’s essential school supplies through the Learning for Life program.
To date, Officeworks has helped more than 12,000 students across Australia and raised more than $8 million.
Date Published:
15 January 2024