Strong turn-out highlights post-Covid interest in B2C sector.

 

The largest stationery and office products trade show in the Asia-Pacific region has returned after a COVID hiatus with nearly 29,000 visitors attending Paperworld China in Shanghai (17-19 November).

 

The three-day show attracted 28,906 visitors. 

 

Spanning 17,000 square metres of exhibition space, the show featured more than 316 exhibitors from 11 countries and regions. 

 

The “positive sentiment” also extended to the show’s relocation to the Shanghai World Expo Exhibition & Convention Centre, where Paperworld China significantly amplified its end-consumer engagement through the introduction of B2C elements.

 

“This year’s strengthened B2C approach elevated the fair’s status as a platform catering to the needs of both businesses and end consumers. This strategic shift included the move to a more accessible fairground, the incorporation of interactive events, and a substantial investment in social media promotion aimed at engaging end consumers,”  Judy Cheung, deputy general manager of Messe Frankfurt (HK), said.