Office Products News

POSCA promotes Art Over Everything

School children make their mark with creative expression.
 
Mitsubishi Pencil Australia has launched a major campaign for its POSCA brand, which encourages children to “express themselves and explore their imaginations”.
 
POSCA Australia’s ‘Art Over Everything’ campaign saw more than 100 students from Ashbury Primary School in New South Wales have the unique opportunity to transform a plain white school bus into a vibrant, one-of-a-kind works of art. 
 
“Armed with POSCA markers, these young artists embraced a hands-on experience that allowed them to fully immerse themselves in the creative process. The water-based, non-toxic ink and wide range of colours POSCA markers proved to be the perfect medium for children to create art on a large scale,” a POSCA spokesperson said.
 
Guided by well-known artist Mulga, the students were encouraged to express their ideas and visions. Mulga’s presence provided invaluable support, helping them refine their artistic expressions.
 
Educational and developmental psychologist Nicola Hogan also attended the event, emphasising the importance of creating “spaces that allow individuals—both young and old—to colour outside the lines." 
 
Date Published: 
18 November 2024