Sales up at new ‘Germ Protection’ unit

 

Reckitt’s new Germ Protection division grew like-for-like sales in the mid-single digits in 2024.

 

The company’s new divisional structure came into effect on 1 January 2025, with the Lysol, Dettol and Harpic brands making up the Germ Protection unit.

 

The division grew comparable revenue by 5.2 per cent last year to £3.01 billion).

 

Lysol and Dettol – two key B2B brands in North America,  Europe and Australia/New Zealand respectively – are two of 11 ‘powerbrands’ that account for around 80 per cent of the vendor’s revenue in its new ‘Core Reckitt’ set-up. 

 

As part of a simplification process, Reckitt is divesting its Essential Home category and is still evaluating options for its Mead Johnson Nutrition business.

 

In 2024, Lysol was up in the high single digits, with Dettol growing in the low single digits. In this week’s results presentation, Reckitt highlighted the shared Lysol and Dettol innovation platform that is accelerating growth with products such as laundry sanitiser. 

 

For more on this and other global news from OPI, go to https://www.opi.net/news/region/001-north-america/good-growth-for-reckit...