Work-from-home trend focus of national campaign.

 

With COVID-19 top-of-mind during the back-to-school and back-to-work season, Opal Australian Paper has launched a major television promotion for Reflex around the work-from-home trend.

 

Reflex and the Nine Network’s Today show are running a national competition every day this week  offering five home office set-ups worth $5000.00 each as the major prize.

 

The early morning segment includes a live cross to a major retailer which has a $5000 home office set-up on display.

 

To qualify, entrants are required to send in a photo of their current home office set-up and explain in 25 words or less why they deserve to win.

 

The promotion is supported by Reflex’s first quarter above-the-line campaign which carries the key campaign tag line of ‘Aussie Paper for Aussie Jobs’, which highlights the brand’s ‘Australian Made’ credentials and reassures consumers that they can ‘Always Rely on Reflex’. 

 

The national TV and outdoor campaign runs to 7 March.