Discount chain benefits from e-commerce launch and WFH trend.

 

Discount retail chain The Reject Shop has recorded a boost in sales of stationery products as a result of increased demand from customers now working from home.

 

The company recently launched a new e-commerce site and has started a shift towards more essential products in the second half of FY20 in response to an uptick in demand during the COVID-19 pandemic.

 

The revamped company, which posted a full-year profit of $1.1m on the back of $16.9 million loss last year, reported an increase in sales in the second half of FY20, with the cleaning, grocery, toiletry and pet care categories performing well. 

 

There was also increased demand for craft and stationery products, toys, garden items, furniture, electronics, hardware and kitchen items, reflecting the fact that many consumers were spending more time at home. 

 

At the same time, there was reduced demand for traditionally strong categories, including Easter-related products, luggage, party and events and cards and gift wrap.

 

The Reject Shop has 354 locations across Australia.