Boutique stationery chain partners with leading BTS retailer.

 

British retailer Marks & Spencer has introduced boutique stationery chain Smiggle to its back-to-school portfolio ‘Brands at M&S’.

 

Smiggle will be introduced at 60 locations across the UK and Ireland as part of the wider ‘Brands at M&S’ strategy, which offers customers access to a selected group of brands and free next day click and collect.

 

Premier Investments-owned Smiggle joins iconic shoe brand Clarks and the Early Learning Centre in the kidswear ‘Brands at M&S’ portfolio.

 

BTS is the third biggest retail event in the UK.