Strong BTS sales in Europe auger well for Oz.

 

Stationery chain Smiggle has signed another licensing deal with The Walt Disney Company for a range of Marvel and Disney Princess-branded stationery, bags and drink bottles.

 

John Cheston, managing director of the Premier Investments-owned retailer said the new range will be introduced before Christmas.

 

Smiggle launched its first-ever branded collaboration with Disney in 2019 to create two limited-edition capsule collections for both Frozen 2 and Star Wars.

 

Following a strong back-to-school campaign in Europe, Chester said the combination of lockdowns ending in NSW and Victoria and pent-up demand and a desire by parents to “spoil their children” this Christmas, would be a boon for the Smiggle brand.