Stabilo announces tie-up with luxury fashion brand Dolce & Gabbana.

 

The writing instruments maker has launched an exclusive highlighter and marker collection co-branded with D&G. 

 

Initially, four Stabilo Boss products have been released that evoke some of D&G’s most iconic patterns, including its Carretto Siciliano and Blu Mediterraneo designs. The limited edition set comes in its own premium box that is also adorned with D&G patterns.

 

Stabilo said the highlighters combine German manufacturing expertise with Italian design. 

 

The product launch has been backed up with a media campaign that includes CGI videos and influencer marketing.

 

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