Expanded exhibits made for a better buyer experience at Frankfurt trade show.

 

Organisers of leading German trade show Ambiente said the enlarged stationery and office supplies section at this year’s event will become a regular feature at future shows.

 

For the first time, Ambiente – along with Creativeworld and Christmasworld – offered a larger segment of Ambiente Working, an area designed to showcase agile working, interior design, office supplies and stationery with a goal of making it easier for buyers in these categories to find and access what they need. 

 

“The aim was to strengthen the synergy effects of the trade fair trio through an enlarged stationery and office supplies cosmos,” Yvonne Engelmann, director of Ambiente Living, Giving and Working, said.

 

 “We will (optimize) the connection and routing to the stationery and office supplies cosmos even further,” she added.

 

 Volker Jungebut, managing director of the German Stationery and Office Supplies Brand Industry Association said he sees the advantages to mixing the office and stationery world with other sectors at the show.

 

“Developments have shown that trade fairs have not only made a comeback as a presentation and communication platform: For many manufacturers and retailers, they are essential,” he said. Work areas, make sure retailers enjoy an exciting and inspiring trade fair visit,” he said.

 

Ambiente, Creativeworld and Christmasworld will continue to run simultaneously in Frankfurt in 2025, though the dates have been shifted to the beginning of February.