Consumers encouraged to support local retailers and suppliers.

 

Britain’s stationery sector has bounced back to life after months of COVID-19 lockdowns with the relaunch of National Stationery Week, which ran from 12-18 April.

 

Ocean Media Group used its stationery brands to spearhead a campaign encouraging consumers to support the high street and independent retailers, as non-essential retail re-opened in England earlier this month.

 

Stationery and gift retailers were forced to close their doors for the third national lockdown which came into place in January, with many closed since before Christmas under the previous tier system.

 

“After 15 years of opening my shop six days a week, it’s rocked me to my core to have to close my doors three times without really knowing when they will re-open” Sarah Laker, owner of Stationery Supplies in Stockport, told Stationery Matters.

 

Ocean Media Group used National Stationery Week, London Stationery Show and Stationery Matters brands to reach suppliers, retailers and consumers. 

 

Customer were given the opportunity win more than $3000 worth of stationery products in a competition in which shoppers needed to take a picture of themselves inside or outside their local stationery store.

 

The competition ran across Instagram, Facebook and Twitter where National Stationery Week has a combined following of more than 28,000 stationery fans.