Ryman launches online app and in-store pick-up.

 

UK stationery chain Ryman has launched its first mobile app as owner Theo Paphitis vows to “disrupt the online greetings card industry”.

 

Shoppers can now browse and personalise more than 2000 greeting card designs through the stationery retailer’s app, which can then be picked up from one of its 198 outlets across the UK.

 

 “Like others, you can download the app and personalise one of thousands of cards, but what makes ours unique is that you can then collect that card in a Ryman store within just 60 minutes,” Paphitis said.

 

Last year, the retailer launched a new loyalty reward scheme, Ryman Rewards, to support its customers amid the cost-of-living crisis.