Online sales flat despite rise in click and collect.

 

New Zealand’s Warehouse Stationery has reported a 2.2 per cent increase in sales for the full year, a modest improvement on last year’s result. 

 

The division delivered sales of more than NZ$275 million but it’s online revenue, representing 10.3 per cent of total sales, was described as “flat”. This was due to the spike in WFH orders last year. Click and collect now accounts for more than 22 per cent of online sales.

 

Office furniture was one of the stand-out categories, boosted by improved stock levels. Print and copy, arts and crafts were also highlighted for their strong growth.

 

Parent company The Warehouse has posted a record net profit for 2021 with total sales up 7.6 per cent to NZ$3.4 billion as customers took to online shopping and splurged after COVID lockdowns.

 

Total online sales were up five per cent to NZ$393.1m and now make up 11.5 per cent of total group sales.

 

Group CEO Nick Grayston said the pandemic continues to cause disruption to international freight movement with a shortage of shipping containers to carry manufactured goods from source to destination, an issue for global supply chains. 

 

“While this will cause some delays, overall, we are expecting to be in a better position than last Christmas and our offshore in-country teams have worked with our vendors to ensure that we prioritise key stock for our customers,” he said.