Kiwi reseller outlines future growth strategy.

 

New Zealand’s  Warehouse Stationery is targeting significant growth in its business and education customer segments as part of a new strategy unveiled by parent company The Warehouse Group (TWG).

 

At an investor presentation last week, the group outlined plans to increase the contribution of business customers to Warehouse Stationery’s sales from approximately nine per cent to 15 per cent, while expanding its school partnerships from around 240 to 1000.

 

The strategy is designed to generate more recurring revenue by strengthening customer relationships and moving beyond transactional stationery sales.

 

In the business segment, Warehouse Stationery intends to introduce a more dedicated commercial sales approach to win and manage medium-sized accounts.

 

It will also enhance its BizRewards programme through improved benefits and personalised engagement, while simplifying purchasing with contract pricing, a better B2B experience and faster fulfilment.

 

The reseller currently has approximately 24,000 active business customers enrolled in BizRewards.

 

In education, the objective is to develop longer-term relationships with schools and reduce reliance on the annual back-to-school selling period.

 

Initiatives include engaging schools earlier, expanding the range of educational aids, introducing tailored school pricing and improving fulfilment through school packs and simpler ordering processes.

 

Alongside these priorities, Warehouse Stationery plans to expand key product categories and services, improve its physical and online presence and attract more consumer customers.

 

Its longer-term ambition is to achieve one million customer transactions per month, although no timeframe was specified.

 

The new strategy follows a solid FY26 performance for the OPI Top 100 reseller, which recorded comparable sales growth of 2.5 per cent to NZ$227.6 million. Operating profit increased 94 per cent to NZ$15.9 million.

 

Warehouse Stationery currently operates 68 stores, including 42 locations within sister retailer The Warehouse.

 

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